My Professional Profile

There are so many people in the world who never have the opportunity to pursue the career they love. I’m not one of them. I love what I do and since starting my career in Dubai, I’m thrilled to say that I’ve learned from so many amazing professionals in my field. I know that I still have so much to learn from others in the industry and I'm excited to see what projects could benefit from my unique skill set.

MY PASSION

Passionate about people, a strong believer in building organizations bottom up. Always worked the closest with colleagues who are in immediate contact with the customers as they bring the highest value to the company.

A Few Highlights

Professional History

Head Of Internal Transformation, Chalhoub Group

October 2017 - Present

• Overseeing the transformation of Chalhoub’s group culture for it to be become future proof

• Responsible for the employee journey & experience revamp end to end

• Overseeing the transformation of every people centric business process

• Interim (effective Nov 2018) Head of People for Chalhoub Store of the future 

Head Of People, noon

May 2017 - Aug 2017

• Served as a key member of the noon leadership team

• Helped the organization through a major restructure

• Launched noon company values

• Launched the company HRMS

• Built the one year fulfillment operation graduate program

Head of People Operations, noon

September 2016 - May 2017

• Single-handedly (no agencies) recruited 212 people in 4 months

• Created quite a diverse culture: 50 / 50 gender split, 32 nationalities and 40% female presence in the leadership team

• 99% organizational readiness

• Built a bottom up, colleague focused fulfillment culture

• Built the one year fulfillment operation graduate program

Head of HR, TRansmed

January 2008 - July 2016

• Developed the whole HR function in Transmed

• Integrated technology in all of Transmed HR processes

• Earned 3 promotions within the HR function

• Focused on building bottom up policies, leadership, graduate and mentorship programs

• Achieved 90% automation in HR processes

• Main sponsor of all regional talent mapping and succession planning initiatives

Sales Manager, Transmed

January 2005 - January 2008

• Grew Carrefour to become the #1 retailer in the UAE

• Grew Procter & Gamble and Clorox to respectively become the #1 & #2 principals in the region

• Managed all major key accounts 

• Grew the business by double digits year on year

• Earned fast track promotions through a series of positions with increasing sales and geographical
  responsibilities

Account Manager, Allied advertising

September 2002 - November 2004

• Managed 35 different accounts for the agency

• Notable Projects: Arabian Champions League / Ministry of Tourism Campaign  / GCC Coop & Giant Stores

Tricks of the Trade

Interests & Skills