My Professional Profile
There are so many people in the world who never have the opportunity to pursue the career they love. I’m not one of them. I love what I do and since starting my career in Dubai, I’m thrilled to say that I’ve learned from so many amazing professionals in my field. I know that I still have so much to learn from others in the industry and I'm excited to see what projects could benefit from my unique skill set.

MY PASSION
Passionate about people, a strong believer in building organizations bottom up. Always worked the closest with colleagues who are in immediate contact with the customers as they bring the highest value to the company.
A Few Highlights
Professional History
Head Of Internal Transformation, Chalhoub Group
October 2017 - Present
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Overseeing the transformation of Chalhoub’s group culture for it to be become future proof
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Responsible for the employee journey & experience revamp end to end
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Overseeing the transformation of every people centric business process
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Interim (effective Nov 2018) Head of People for Chalhoub Store of the future
Head Of People, noon
May 2017 - Aug 2017
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Served as a key member of the noon leadership team
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Helped the organization through a major restructure
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Launched noon company values
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Launched the company HRMS
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Built the one year fulfillment operation graduate program
Head of People Operations, noon
September 2016 - May 2017
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Single-handedly (no agencies) recruited 212 people in 4 months
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Created quite a diverse culture: 50 / 50 gender split, 32 nationalities and 40% female presence in the leadership team
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99% organizational readiness
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Built a bottom up, colleague focused fulfillment culture
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Built the one year fulfillment operation graduate program
Head of HR, TRansmed
January 2008 - July 2016
Developed the whole HR function in Transmed
Integrated technology in all of Transmed HR processes
Earned 3 promotions within the HR function
Focused on building bottom up policies, leadership, graduate and mentorship programs
Achieved 90% automation in HR processes
Main sponsor of all regional talent mapping and succession planning initiatives
Sales Manager, Transmed
January 2005 - January 2008
Grew Carrefour to become the #1 retailer in the UAE
Grew Procter & Gamble and Clorox to respectively become the #1 & #2 principals in the region
Managed all major key accounts
Grew the business by double digits year on year
Earned fast track promotions through a series of positions with increasing sales and geographical
responsibilities
Account Manager, Allied advertising
September 2002 - November 2004
Managed 35 different accounts for the agency
Notable Projects: Arabian Champions League / Ministry of Tourism Campaign / GCC Coop & Giant Stores
Tricks of the Trade
Interests & Skills
Have questions? Drop me a line and let me give you the answers.
References
CONTACT
Me
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