Hello There!

Thanks for visiting! This is where you’ll find my professional experience and skills, my interests and education. I created this site to showcase the one thing I’m sure of - that there’s no one else like me out there.


My Professional Profile

There are so many people in the world who never have the opportunity to pursue the career they love. I’m not one of them. I love what I do and since starting my career in Dubai, I’m thrilled to say that I’ve learned from so many amazing professionals in my field. I know that I still have so much to learn from others in the industry and I'm excited to see what projects could benefit from my unique skill set.



Passionate about people, a strong believer in building organizations bottom up. Always worked the closest with colleagues who are in immediate contact with the customers as they bring the highest value to the company.

A Few Highlights

Professional History

Culture & People Director, Stealth

Dec 2020 - Present

  • We are trying to build the next media conglomerate for the region

  • Responsible for creating the culture of the company

  • Responsible for the employee journey & experience revamp end to end

  • Overseeing the transformation of every people centric business process

  • Looking after the Admin & Translation function 

Head Of CULTURE & Internal Transformation, Chalhoub Group

October 2017 - Present

  • Overseeing the transformation of Chalhoub’s group culture for it to be become future proof

  • Responsible for the employee journey & experience revamp end to end

  • Overseeing the transformation of every people centric business process

  • Interim (effective Nov 2018) Head of People for Chalhoub Store of the future 

Head of People Operations, noon

September 2016 - May 2017

  • Single-handedly (no agencies) recruited 212 people in 4 months

  • Created quite a diverse culture: 50 / 50 gender split, 32 nationalities and 40% female presence in the leadership team

  • 99% organizational readiness

  • Built a bottom up, colleague focused fulfillment culture

  • Built the one year fulfillment operation graduate program

Head Of People, noon

May 2017 - Aug 2017

  • Served as a key member of the noon leadership team

  • Helped the organization through a major restructure

  • Launched noon company values

  • Launched the company HRMS

  • Built the one year fulfillment operation graduate program

Head of HR, TRansmed

January 2008 - July 2016

  • Developed the whole HR function in Transmed

  • Integrated technology in all of Transmed HR processes

  • Earned 3 promotions within the HR function

  • Focused on building bottom up policies, leadership, graduate and mentorship programs

  • Achieved 90% automation in HR processes

  • Main sponsor of all regional talent mapping and succession planning initiatives

Sales Manager, Transmed

January 2005 - January 2008

  • Grew Carrefour to become the #1 retailer in the UAE

  • Grew Procter & Gamble and Clorox to respectively become the #1 & #2 principals in the region

  • Managed all major key accounts 

  • Grew the business by double digits year on year

  • Earned fast track promotions through a series of positions with increasing sales and geographical

Account Manager, Allied advertising

September 2002 - November 2004

  • Managed 35 different accounts for the agency

  • Notable Projects: Arabian Champions League / Ministry of Tourism Campaign  / GCC Coop & Giant Stores

Educational Experience

What I’ve Learned

Lebanese American University


BA in Business Administration  - 3.6 / 4 cumulative GPA - 3.9 / 4 GPA in marketing - Member of the honours society from 00 to 03

International College


Lebanese Baccalaureate in Philosophy - Graduated with high distinction -  Final score of 87 over 100

Tricks of the Trade

Interests & Skills



You Could Call Me A Pro

Lebanese golf champion... had the chance to travel the world and represent Lebanon in several tournaments such as the world junior championship, asian games, mediterranean games. I was also the Lebanese swimming champion; a severe injury had to keep me away from both. Click on Learn More for a quick slideshow.



What keeps me entertained

Music has always been a major part of my life. I was always this kid who spent hours at the music store creating mixed tapes, which evolved to CDs, ITunes music and Soundcloud playlists. If you want to relax and listen to some awesome music while browsing click on the below link.

Shopping Online Shopaholics E-Commerce E-Shopping Concept.jpg

E-Commerce & Tech


Actively involved in tech and e-commerce communities. Took the time in the past year to research and gain experience in the industry, connect with experts and learn from them. Click on Learn More to see what the amazing fulfillment team has built in 4 months.

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One thing I can't live without

One thing that made me excel at what I do has always been travelling. When you keep travelling, apart from enjoying the beauty of the place, you get to meet new people, know their culture and traditions, and improve your knowledge. You totally emerge to a different person, a very different one.

Have questions? Drop me a line and let me give you the answers.

Trips that I will do over and over again!



Neil and I have worked very closely building the fulfillment organization and culture at noon. I joined him solely based on his vision, and hoping to have a good manager. Gained a mentor, a leader, and a best friend. You can get in touch with him for any feedback on neilsant@googlemail.com

Neil Sant

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Aside from being a very good friend of mine, Asiel and I built our careers together, she was my counterpart in Transmed for exactly 10 years. She is mostly available on asiel.khdair@transmed.com

Asiel Khdair


I met Kev when I was trying to convince him to join noon back in October 2016. He ended up being my mentor and go to guy on anything that has to do with process improvement. Kevin is loving the UAE and  extremely responsive on fultonk@outlook.com

Kevin Fulton

Some of the stunning trips I had the opportunity to have!




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